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In Short, search engine optimization or search engine optimizer is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine(SERP) . The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.Search engine optimization (SEO) may best be described as the art and science of optimizing your website hosting, design, content and promotion, with the goal of increasing the number of visitors to your site by placing higher on search engines.
SEO makes a site more relevant and makes this relevant information clear and easily accessible to the search engines. This makes it easier for search engines to include your website when they select the most worthy sites based upon their own, proprietary relevancy factors for rankings. SEO is the perfect way to drive qualified customers directly to a website via search engines and directories.
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